Initially set up in May 2007, SUB CULT was founded by AKA Carl with the vision and ambition to contribute towards the ever-expanding techno scene. Signing for the first time artists such as Miche & Mirzinho, Fer BR, and Luky RDU to name but a few, SUB CULT has gained recognition from heroes like Wehbba, DJ Preach, Carl Falk & Eddie Haliwel who have all shown support by playing the SUB CULT sound and getting its artists heard. 2008 saw SUB CULT start to press vinyl records for the first time, releasing an army of original artists on both 12” and in digital format.